The Ather 450 series has marked its presence with the launch of its latest models in India, showcasing a significant step in the evolution of electric scooters. Unveiled on a recent Saturday, this series from the Bengaluru-based startup reflects both technological enhancements and strategic pricing, making it an interesting development for eco-conscious consumers and urban commuters.
The new lineup comprises three distinct variants: the Ather 450, Ather 450X, and Ather 450 Apex. Each model brings a unique set of features tailored to various user preferences, and all at a higher price point compared to their predecessors. The starting price for the base variant, Ather 450S, is set at Rs. 1,29,999 (ex-showroom)—a critical entry point that may attract budget-conscious buyers while also appealing to those seeking modern electric alternatives.
The Ather 450X has two battery pack options—a 2.9kWh variant priced at Rs. 1,46,999 and a more robust 3.7kWh model costing Rs. 1,56,999. At the top end, the Ather 450 Apex commands a price of Rs. 1,99,999. This tiered pricing strategy not only diversifies the brand’s appeal but also allows consumers to choose based on their budget and usage requirements, reinforcing consumer engagement in a rapidly evolving market.
At the heart of the 2025 Ather 450 series are its upgraded features, including a newly introduced multi-mode traction control system. This system offers diverse riding modes tailored to specific conditions: Rain, Rally, and Road, each promising to enhance rider safety and experience. For instance, the Rain mode curtails acceleration during wet conditions, instilling confidence in cautious riders, whereas the Rally mode is crafted for those who venture onto rugged terrains, allowing for a more electric vehicle (EV) friendly experience. The Road mode smartly balances safety and speed, making it an ideal setting for daily commutes.
Moreover, the integration of ‘Magic Twist’ regenerative braking simplifies control, enabling a single throttle operation that enhances the user experience. Riders can smoothly decelerate by rolling back the throttle, invoking regenerative braking, which also helps recharge the scooter’s battery—an innovative approach that addresses both performance and sustainability.
For those seeking additional functionalities, Ather offers the option to purchase a Pro pack ranging from Rs. 14,001 to Rs. 20,000, depending on the model. This pack introduces the new Ather Stack, a suite of six tantalizing features that includes WhatsApp integration on the scooter’s dashboard, options for sharing live locations, and Alexa skills. These enhancements push the envelope of the traditional scooter experience, appealing especially to the tech-savvy demographic that values connectivity and seamless integration with digital lifestyles.
When it comes to range, the 2025 Ather 450 series raises the bar with impressive figures. The 450S model boasts a claimed Indian Driving Cycle (IDC) range of 122 kilometers, with a full charge taking approximately 5 hours and 30 minutes. The standard Ather 450X showcases a slightly better range of 126 kilometers, alongside a swift 3-hour charging time, while the 3.7kWh version extends this to an impressive 161 kilometers with a 4-hour and 30-minute charging duration. The flagship Ather 450 Apex is remarkable with a 157-kilometer range and a total charging time of 5 hours and 45 minutes. These numbers signify a substantial leap towards making electric scooters more viable for practical urban use.
Visually, Ather hasn’t fallen short, introducing two stylish new colorways: Stealth Blue and Hyper Sand. Such aesthetic choices likely cater to younger consumers and urban riders looking to make a statement, offering both performance and style in their choice of electric scooters.
The 2025 Ather 450 series stands out as a testament to thoughtful engineering and consumer-centric design. With affordability, advanced safety features, robust specifications, and modern aesthetics, Ather is redefining what it means to navigate urban environments sustainably. As consumer interest in electric mobility grows, offerings like these are destined to shape the future landscape of transportation, providing both a green alternative and an exhilarating riding experience.
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