Google’s Updated Strategy to Combat Fake Explicit Content on Search

Google Search recently announced updates to its removal processes and ranking systems in order to address the issue of non-consensual fake explicit imagery, commonly known as deepfakes. This move is aimed at discouraging cybercriminals from using AI to generate harmful content and protect individuals from being targeted with deepfakes.

One of the key changes introduced by Google is the quick removal of explicit deepfakes and the demotion of websites hosting such content in Search results. This ensures that such content does not appear prominently in search results, thereby reducing its visibility. Additionally, Google has simplified the process for requesting the removal of explicit deepfakes, making it easier for individuals to report and remove harmful content.

Celebrities, social media influencers, and other public figures are often targeted with deepfakes, which can have serious implications for their reputation and privacy. Google’s updated removal process involves additional steps to filter explicit results on similar searches for the individual and remove duplicates of the image. This proactive approach aims to provide added peace of mind to individuals concerned about the spread of fake explicit content.

Google has also updated its ranking systems to prioritize high-quality, non-explicit content when explicit deepfakes are requested in a search query. By displaying non-explicit content instead of fake imagery, Google aims to reduce exposure to harmful content by up to 70 percent. This shift allows users to engage with informative content rather than being exposed to non-consensual fake images and videos.

In an effort to combat the proliferation of explicit deepfakes, Google will demote websites with a high volume of removal requests for such content. This signals to users that the website may not be of high quality and discourages the hosting of explicit deepfakes. By penalizing websites that repeatedly violate content policies, Google aims to create a safer online environment for its users.

Looking ahead, Google is exploring ways to differentiate between consensual explicit content, such as scenes from movies, and explicit deepfakes. By developing strategies to identify and address fake explicit content more effectively, Google aims to stay ahead of cybercriminals and protect users from the harmful impacts of deepfakes.

Google’s updated strategy to combat fake explicit content on Search is a step in the right direction towards creating a safer online environment. By prioritizing the removal of harmful content, filtering explicit results, and demoting websites with explicit deepfakes, Google is working to protect individuals from the negative effects of deepfake technology.