Apple Reportedly Planning to Bring Meta AI Models to its Devices

Apple has made waves in the tech industry once again with reports suggesting that the company is looking to incorporate Meta Platforms’ artificial intelligence (AI) models into its devices. This move comes on the heels of Apple unveiling its in-house AI features at the Worldwide Developers Conference (WWDC) 2024, all under the Apple Intelligence umbrella. Alongside this announcement, Apple also revealed the integration of ChatGPT, a product of OpenAI, within iOS 18, iPadOS 18, and macOS Sequoia. Users will now have the ability to utilize the services of the OpenAI chatbot to seek answers to specific queries.

According to a report by The Wall Street Journal, Apple has engaged in discussions with Meta to explore a potential partnership between the two tech giants. The report suggests that this collaboration could result in Apple integrating Meta’s AI models into the operating systems of its devices, much like its existing partnership with OpenAI. This move aligns with Apple’s stated intention of introducing more third-party AI models into its product ecosystem. Notably, Google Gemini and Anthropic’s Claude AI have also been rumored to be potential candidates for integration with iPhone, iPad, and Mac devices.

Apple has positioned the integration of ChatGPT as an add-on service to its existing Apple Intelligence features. Users will have the option to engage with the OpenAI chatbot for queries that require the expertise of a large language model (LLM). Importantly, users are not required to create an OpenAI account to access these features. Apple has assured users that ChatGPT will not retain any user data post-query (unless explicitly authorized by the user). Reports indicate that there is no financial transaction involved in the partnership, with Apple leaning on this integration to drive device sales and upgrades, while OpenAI aims to attract more subscribers to its paid ChatGPT service.

Apple’s reported plans to incorporate Meta AI models into its devices mark a significant development in the company’s AI strategy. The potential partnership with Meta is a testament to Apple’s commitment to leveraging cutting-edge AI technologies to enhance user experiences across its product lineup. As the tech landscape continues to evolve, it will be interesting to see how Apple’s integration of Meta AI, alongside existing partnerships with OpenAI and potentially other third-party AI providers, will shape the future of AI-powered functionalities on Apple devices.